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OUR STORY
© WWF Central Asia

We are WWF! For 60 years, we have been protecting the future of nature. Our mission is to create a world where people and wildlife live in harmony.

Together possible

WWF (World Wide Fund for Nature) has been a leading voice for nature for more than half a century, working in 100 countries on six continents with the help of over five million supporters. 

We are keen to ensure a positive future for the world’s wildlife, rivers, forests and seas, pushing for a reduction in carbon emissions that will avoid catastrophic climate change and pressing for measures to help people live sustainably, within the boundaries of one planet. Our work is founded on science, and we’re bringing international experience to working locally. Our reach is international and our mission is precise – to create a world where people live in harmony with nature. 

To achieve our mission, we're joining forces with governments, other charities and NGOs to make the biggest impact possible. We help companies work to change the way they do business and have a positive impact on the natural world. We work with celebrities to amplify our voice and raise more funds. 

And we can’t do it alone. To achieve our goal, we need passionate and dedicated people, just like you! 

WWF CENTRAL ASIA

Central Asia is a unique region where scenic rivers and waterfalls, lakes and wetlands, majestic mountains, and vast steppes converge. It is home to rare and unique species, and many of its ecosystems remain underexplored and largely uncharted.

WWF’s first projects in Central Asia began in 1996. Our mission is to protect and restore key species, natural habitats, and ecosystems by establishing effective management systems that ensure the sustainable use of natural resources and a fair distribution of their benefits. We aim to raise awareness and engage civil society in making environmentally sustainable decisions.

We focus on promoting the sustainable use of natural resources, supporting local communities in their conservation efforts, advancing sustainable tourism, and integrating environmental responsibility across various economic sectors. We encourage investors to adopt sustainable business practices and work to strengthen the relationship between people and nature to improve the management of protected areas and enhance the value of natural ecosystems.

We operate in Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan, safeguarding the region’s unique natural heritage and contributing to its sustainable development.

You can learn more about WWF’s journey in the region in the Step by Step section

Supporting Protected Areas (PAs) and Environmentally Safe Development within Ecological Corridors

In the countries of Central Asia, protected areas host programs aimed at restoring populations of rare and endangered species — without these efforts, some of them could vanish from the planet. Special attention is also given to the creation of ecological corridors — zones that connect different natural habitats and ensure the safe migration of species between them.

«Ecological corridors» are essential for maintaining genetic diversity and enabling species to adapt to climate change
© Mirzo Mirzoev
Conservation of Rare Animal Species

In Central Asia, WWF is actively involved in the conservation of rare and endangered species such as Amur tigers, snow leopards, Bukhara (tugai) deer, gazelles, kulan (Asiatic wild asses), and others.

These species play a vital role in the region’s ecosystems and serve as indicators of environmental health.
© WWF Central Asia
Community Education and Support for Alternative Livelihoods

We work in partnership with local communities, government agencies, and international conservation initiatives to develop programs aimed at protecting and restoring natural habitats. Our efforts focus on reducing threats such as poaching and habitat loss, while raising awareness about the importance of biodiversity conservation. Educating and engaging local residents in conservation projects is a key part of our approach, as long-term preservation of nature is impossible without the active participation of communities.

We strive to foster harmonious coexistence between people and wildlife, which in turn helps preserve the unique natural heritage of Central Asia. At the heart of our success lies the mutual trust between WWF and local communities. Their wisdom guides us on the path toward a sustainable future.
© WWF Central Asia

WWF originally stood for "World Wildlife Fund". In 2001, due to different translations, the WWF Network agreed on using the original acronym as its one, global name – WWF.

© WWF