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October 23 – International Snow Leopard Day
Every year on this day, the world celebrates the incredible symbol of the mountains of Asia - the snow leopard.This rare and legendary predator, a true messenger of the highlands, inhabits some of the most remote and magnificent corners of our planet. It is rarely seen, yet its presence can be felt everywhere - in the crisp mountain air, the snow-covered peaks, and the silence of the ridges.

The snow leopard’s range stretches across the high mountain systems of Asia - from the rugged peaks of the Tien Shan and Pamirs to the snowy slopes of the Himalayas and Altai. These cats live at elevations of up to 5,000 meters, effortlessly moving across steep cliffs as if melting into the rocks and snow. Their thick grey-white fur and powerful tails help them survive in such extreme conditions.

The snow leopard is an indicator of ecosystem health. Protecting the snow leopard means protecting much more than one species — it means preserving mountains, water, and biodiversity that millions of people across the region depend on.
This majestic predator — the spirit of the mountains of Central Asia — is a noble guardian of the ecosystems that sustain countless other species and entire communities. Thanks to global conservation efforts, including the work of WWF and its partners, snow leopard populations in some countries have stabilized.
Yet threats remain severe: poaching, habitat loss, and climate change continue to endanger the future of this iconic species.

For more than 12 years, WWF-Central Asia has been actively working to protect the snow leopard, supporting protected areas in Kyrgyzstan. We collaborate with communities living in high-mountain regions where income opportunities are limited, helping them to develop sustainable livelihoods such as sewing, ecotourism, beekeeping, and wool and felt processing.

We also support the creation of Local Development Funds, enabling villages to invest in their own needs, while strengthening environmental education. In return, local residents commit to completely abandoning poaching and to not supporting those involved in it.
Another important focus of our work is the revival of traditional yak herding. Unlike sheep and goats, yaks are better adapted to mountain life - they can find food beneath the snow and do not degrade pastures. As a result, yak breeding helps restore ecosystem balance and expand the habitat of wild ungulates - the natural prey of the snow leopard.
Our long-term efforts are already showing results: camera traps in the Sarychat-Ertash and Naryn reserves have recorded 48 snow leopards. In the Sarychat-Ertash reserve alone, the population has grown from 24 to 37 individuals by 2023.

For the peoples of Central Asia, the snow leopard is more than an animal — it is a symbol of freedom, strength, and the spirit of the mountains. It inspires legends, graces national emblems, and stands as a proud icon of natural heritage.
On International Snow Leopard Day, we remind ourselves that its fate lies in our hands. By saving the snow leopard, we save the mountains. And by saving the mountains — we save life itself.
Today, fewer than 7,000 snow leopards remain in the wild. Their future depends on us. On this day, October 23, we dedicate 23 minutes of physical activity to honor the “athletes of our mountains” and the ecosystems they represent. Join the global movement and make your move for nature — in the name of the snow leopard.
Share your action with the hashtags:
#23for23 #23MinutesForNature #WWF #SnowLeopardDay #CentralAsia #WWFCA #SaveSnowLeopard #MoveForSnowLeopards #StepForTheWild #NatureOfCentralAsia
